Diego Hoter is CEO and co-founder of ucrop.it, the verified field-to-market data layer for agriculture. ucrop.it operates across 72M+ acres in 17 countries, serving 58 enterprise clients including Nestlé, Heineken, Mondelez, Bayer, and Neste with audit-grade compliance records under §45Z, EUDR, ISCC, and other global standards.
Before founding ucrop.it in 2018, Diego spent 8 years at Monsanto Latin America South leading commercial strategy for biotech adoption across Argentina, Brazil, Paraguay, Uruguay, and Bolivia. He holds an MBA from Edinburgh Business School, University of Edinburgh.
ucrop.it is a 2026 Wilkes Climate Innovation Prize finalist (Stanford Doerr School of Sustainability).
